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| Donald Trump at a rally in Perry, Ga., on Sept. 25. (Sean Rayford/Getty Images) |
Trump plans to own whatever is built, but beyond that little is known about the new platform, which remains one of the most closely guarded secrets in Trumpworld, according to interviews with close to a dozen Republicans and Trump advisers familiar with his efforts in this area, most of whom spoke on condition of anonymity to protect their professional relationships. Those advisers who spoke with Yahoo say the former president wants to both control and earn money off whatever option he chooses.
A little more than a month ago, Trump floated the idea of calling his media venture “Trump-it,” according to two sources familiar with his discussions. (Because Trump floated the name verbally, the sources did not know if he meant “Trumpet,” “Trump-it” or some other variation.)
By Tom LoBianco.
Full story at Yahoo News.

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