Thursday, 5 April 2018

Cambridge Analytica: How British company tried to turn voters against Buhari in 2015 election (VIDEO)

The British firm was said to have produced the anti-Buhari video to scare voters in the north from voting in the 2015 presidential election.

A video has shown how embattled British company, Cambridge Analytica, attempted to manipulate Nigeria's 2015 presidential elections in favour of former president Goodluck Jonathan.

The Guardian UK obtained the video, which shows graphically violent imagery to portray President Muhammadu Buhari, who was running against incumbent Jonathan at the time,  as a supporter of sharia law who would brutally suppress the people and negotiate with Boko Haram.

Buhari, however, eventually won the election.

In his testimony to the Digital, Culture, Media and Sport (DCMS) select committee last week, a former employee of Cambridge Analytical, Christopher Wylie, said the company directedAggregateIQ (AIQ), a Canadian digital services firm, to target voters with the video during the Nigerian presidential campaign.

"Cambridge Analytica sent AggregateIQ the video after they [CA] got banned from several online ad networks because the graphic nature of the content violated the terms of service. AIQ was quite freaked out about it. It’s a very disturbing video. They told Cambridge Analytica that. They called it ‘the murder video’", Guardian quoted Wylie as saying

By Dimeji Akinloye.

Full story at Pulse NG.

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